Bernard Beck
Author
Language
English
Formats
Description
"The only thing Jack Rubin ever wanted was to be a real American. A Jewish immigrant from Poland, he arrives in New York City in the late 1800s and begins his American journey by pulling himself up by the bootstraps. But his success doesn't satisfy him, and when he struggles while raising a headstrong daughter through the roaring twenties, he feels like a failure. Only when he finds himself helping those less fortunate during the Great Depression...
Author
Language
English
Description
The Bible: The Greatest Marketing Tool Ever Written explores the question: 'Why was the Bible written?' Beck concludes that the Bible's authors wanted to enable the nascent Hebrew tribes to coalesce into a nation, and compares their efforts to the recommendations of top modern-day marketing authorities, illustrating the prescient marketing effort in the Bible. Beck demonstrates ways that the authors of the Bible chose the most efficient and effective...